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The response to Chief Marketer e-newsletter, now in its second year, has been so positive, that recently together with a panel of loyal readers, we have explored how we could be of greater service and value to the marketing executives we serve. The expanded service—a Portfolio of Marketing Information Services—is the first of its kind. The name Chief Marketer 360° expresses the new imperatives in marketing—to connect multiple disciplines in the service of selling, sustaining and growing important brands. The use of integrated marketing; reaching customers where and when they are most receptive; using each customer touch-point to build relationships; and achieving the right amalgam of advertising, direct marketing, events, PR, research, promotional marketing, and more. Helping you to achieve the best balance, brand by brand, of online print, broadcast, cable and other media is also high on the 360° agenda. Chief Marketer 360°’s mission is to seek out the best of marketing intelligence, and then absorb, summarize, and organize it for easy access and a quick read for busy marketing executives who rely upon the original stories and content selections. In addition, we have recruited a panel of marketing thought leaders to oversee and generate ideas. Chief Marketer 360°’s portfolio of information products includes:

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Website: http://www.chiefmarketer.com/