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Dave Dolak. in PHPBB Business Shopping Directory

Dave Dolak is a marketing, sales and branding professional. Dave helps businesses and organizations present themselves and their products effectively to build strategic brand awareness. This in turn drives sales growth. Thats why he is known as The marketing guy who drives sales TM. Dave is also an author and former consultant on business marketing and branding issues. He has been cited or published as an expert on marketing and branding by many sources including: Brandweek, Inc. Magazine, USA Today, Ernst & Young, Marketing News, BrandChannel, AllAboutBranding, CBS MarketWatch Radio, Smart Money Magazine, Business Week Online and The Sunday Times (Ireland), among others . He has spent over 16 years in marketing management, in the trenches and on the front lines of sales and marketing in both corporate and entrepreneurial ventures. Dave has consulted with a variety of businesses and has been involved in developing marketing and brand strategy for many diverse ventures. He has come to believe that a clearly articulated and widely embraced guiding vision usually makes the difference between brands that succeed and those that fail. Dave has defined and summarized this key philosophy toward branding and business management and calls it Top End AlignmentTM. Previously in his career, Dave directed sales & marketing for Protein Solutions, Inc., a manufacturer of specialized scientific instruments using laser light scattering technology. Through Daves sales & marketing leadership, the company grew sales at least 25% per year during his 7 years at the top marketing position. The primary brand of the company was the DynaPro dynamic light scattering instrument and Dave helped build and drive the value of the DynaPro brand from less than 150,000 to in excess of 8M. Dave was a founding member of the company and helped grow the business each year by creating and executing creative, integrated marketing communications programs and sales initiatives. Since 2003, Dave has been helping to drive sales and build a new Malvern Instruments brand, The Zetasizer Nano instrument. The Zetasizer Nano is the worlds first combination Dynamic Light Scattering, Static Light Scattering, and Electrophoretic Light Scattering instrument used in research and quality control laboratories around the world to characterize sub-micron sized particles and molecules. Dave is an expert in the application of laser light scattering technologies in the characterization of proteins, biomolecules, and nanoparticle systems. Daves current efforts as Product Manager are helping to open the nano frontier for the nanotechnologies and bio-therapeutic compounds of tomorrow. As Product Manager, Dave is responsible for the sales and marketing of the Nanometrics product line that includes laser light scattering (DLS, ELS and ASEC) and dual polarization interferometry technologies. Dave has authored many articles on topics of career management, marketing and branding and several e-books which include, How to Build and Manage Your Brand (in sickness and in health), and How to Brand and Market a Commodity. These works have been widely cited in other academic works and are having a positive impact on companies worldwide. In 2001, Dave was among the first marketers in the world to become a Professional Certified MarketerTM (PCM) by passing the PCM certification examination offered by the American Marketing Association . The American Marketing Association created the Professional Certified Marketer certification program to officially recognize the knowledge and expertise of marketing professionals. The certification validates Daves knowledge and expertise as a marketing professional and shows a commitment to high ethical and professional marketing standards. Dave is a member of the American Marketing Association and is dedicated to the marketing profession. Dave holds a B.S. in Psychology from The Pennsylvania State University, earned his M.B.A. in Marketing from the University of Northern Virginia and is available to comment as a marketing and branding expert to members of the media.

Address: Dave Dolak, MBA, PCM, P.O. Box 8201, Charlottesville, VA 22906
Telephone: 001 (434) 975-6584
Fax: 001 (801) 383-5608
Website: http://www.davedolak.com/